Time to warm up your vocal chords....
Saw this on a fellow bloggers page - Speak Media Blog
New Hire Stunts From Agencies
Here's the skinny, an American PR agency has held X Factor like auditions via Youtube searching for the next "PR Rock Star".. 12 finalists. 3 weeks. One winner...
As if the whole application process wasn't hard enough?! They are now throwing this at people. At times of recession, which ourselves and America are still in, there are mass unemployment figures and many people being made redundant.
My quest for a new PR job has been very fruitless in the last six months especially, I have had numerous reasons why I haven't got the job or indeed been selected for interview.
Top 3 Reasons
1. There have been a number of applicants with over 20 years more experience than you
2. We have had so many applicants we had to move forward the deadline, your application may have not been read
3. We have had to put the job on hold, we are making do with the staff we have
This is what I and thousands of people are up against, and thankfully I already have a Communications Officer job to go to.
So, why oh why are they making the process even harder?
I feel this X factor method seeks only to exploit candidates, it may have even deterred some of the better ones from applying and they are left with the loons with barely any experience but fancy seeing their mug on the internet. The slogan "PR Rock Star" doesn't exactly inspire does it? How many people did a video of themselves dressed as KISS and discussed strategy?! A PR stunt within the PR field, what a cliche... I just hope they employ a complete idiot, serves them right.
Luckily, I haven't heard of anything like this in the UK but I'm seriously worried.. if Simon Cowell gets a sniff of this he'll be on it quicker than the hairdresser can back comb Cheryl Coles volumised bonce.
So please PR employers, a CV and covering letter may be old school but surely it's the fairer option?
Love, SGS xoxo